News & Events

Zucchetti North America has launched an MCP connector suite in its Booking Engine, used by 7,000+ properties in 75 countries, enabling hotels to accept direct bookings through Claude and ChatGPT. The connector feeds live rates and availability straight into AI platforms, helping hotels capture reservations that might otherwise go to OTAs. “We are now enabling hotels to capture a completed reservation without the guest visiting their website,” said CEO Mark Lewis-Brown.

A significant update: Zucchetti North America has appointed Estella Hale as Vice President of Commercial Strategy for its hospitality division. The article also covers assignments across various hotel groups, including McNeill Hotel Company, Hyatt Regency Jacksonville, The St. Regis Washington, D.C., and others, detailing roles such as general managers, directors of sales, marketing, F&B, and executive chefs.

At HITEC 2025, Mark Lewis-Brown of Zucchetti North America spotlighted the evolution of revenue management systems (RMS) as essential to navigating today’s volatile hotel market. He emphasized the shift from static, historical models to dynamic, AI-driven tools that integrate real-time intelligence from sources like flight searches and booking pace to anticipate demand sooner. With automation addressing labor constraints and modular flexibility enabling hotels to pivot quickly, modern RMS platforms are becoming vital for both profitability and operational agility. Zucchetti’s approach underscores the importance of seamless integration, user-centric design, and maintaining a strategic balance between data-powered automation and human expertise.

Catch Jasmine Seliga from Affixify and Estella Hale our VP at Zucchetti North America, as they dive into how AI is reshaping hospitality. From revenue management and forecasting to guest recognition and authentic touchpoints, discover why AI won’t replace humans—it empowers them.

International recognition for a leadership model built on people, technology, and sustainability. Discover why Zucchetti’s STP approach was featured as an academic case study in the European Journal of Innovation Management.

At HITEC 2026, Zucchetti North America showcased visioncheckout, an AI-powered self-checkout solution transforming hotel food and beverage operations. With instant item recognition and automated transactions, the technology helps hotels reduce wait times, improve operational efficiency, and deliver a seamless guest experience.

At HITEC 2026, Zucchetti North America showcased how AI is transforming hospitality, from revenue optimization and distribution to on-property operations and business intelligence. Discover the innovations helping hotels work smarter and deliver better guest experiences.

Vertical Booking and Simple Booking have once again earned top connectivity recognition, reinforcing our commitment to reliable integrations, seamless distribution, and exceptional performance for hotels worldwide.

Zucchetti North America has named Estella Hale as Vice President of Commercial Strategy, tasking her with driving growth across the North American market and tailoring the company’s tech offerings to regional needs. With over 20 years of experience—including leadership roles at HotelIQ—Hale brings a strong background in hospitality technology and innovation. CEO Mark Lewis-Brown praised her strategic vision, noting she will lead cross-functional initiatives to strengthen market presence and commercial impact.

As travelers turn to AI agents like ChatGPT and Claude to book trips, hotels risk losing bookings if they’re not visible inside those platforms. Zucchetti North America’s new MCP connector suite puts live rates, availability, and instant booking directly into AI chat interfaces. “Hotels that are not accessible within them will lose those bookings,” said CEO Mark Lewis-Brown.