News & Events

In a special HITEC 2025 episode of dojo.live, Zucchetti North America’s President Mark Lewis-Brown and VP of Commercial Strategy Estella Hale discuss how automation and machine learning are reshaping revenue management in hospitality. They explore trends like flight search-driven demand modeling, automated rate forecasting, and distribution strategies that balance OTA exposure with brand control. Set against the backdrop of Lybra Assistant’s North American debut, the conversation highlights the critical role of predictive insights and the human-tech balance in maximizing profitability. With decades of combined leadership in hospitality and hotel tech, Mark and Estella bring strategic depth and real-world experience to Zucchetti’s innovation-led market expansion.

In Episode #175 of The Modern Hotelier, recorded live at HITEC, Estella Hale of Zucchetti North America shares how the company is driving innovation by bringing European hospitality tech excellence stateside. With over 15 years of HITEC experience, Estella discusses Zucchetti’s use of generative AI for translations, chatbots, and visual content, and highlights the company’s commitment to deeper, more meaningful system integration—well beyond the industry’s typical “minimum common denominator.” She also explores how data lakes and automation can empower hoteliers to make smarter revenue decisions and build more resilient operations.

At HITEC 2025, Mark Lewis-Brown of Zucchetti North America spotlighted the evolution of revenue management systems (RMS) as essential to navigating today’s volatile hotel market. He emphasized the shift from static, historical models to dynamic, AI-driven tools that integrate real-time intelligence from sources like flight searches and booking pace to anticipate demand sooner. With automation addressing labor constraints and modular flexibility enabling hotels to pivot quickly, modern RMS platforms are becoming vital for both profitability and operational agility. Zucchetti’s approach underscores the importance of seamless integration, user-centric design, and maintaining a strategic balance between data-powered automation and human expertise.

In this special HITEC edition of Top Floor, Estella Hale pitches Zucchetti North America and outlines who they are and what makes them different from others in the industry.

A significant update: Zucchetti North America has appointed Estella Hale as Vice President of Commercial Strategy for its hospitality division. The article also covers assignments across various hotel groups, including McNeill Hotel Company, Hyatt Regency Jacksonville, The St. Regis Washington, D.C., and others, detailing roles such as general managers, directors of sales, marketing, F&B, and executive chefs.