Who We Are
Zucchetti North America is a hospitality technology company built on a legacy of trusted solutions and decades of industry expertise. Formed through the integration of leading brands like Lodgical Solution (formerly Bay Lakes Information Systems) and Vertical Booking USA, we offer a powerful, unified suite of software—including PMS, CRS, POS, RMS, and direct booking tools—tailored specifically for hotels, resorts, campgrounds, marinas, vacation rentals, and more.
Our mission is rooted in understanding the unique operational needs of hospitality and retail operators across North America. From independent boutique hotels to large multi-property enterprises, we deliver configurable, integrated solutions backed by responsive, U.S.-based support teams and a commitment to continuous innovation.
What Sets Us Apart
All-in-One Platform
PMS, CRS, POS, RMS, and IBE—all under one roof for a seamless experience.
Modular & Configurable
Our tools adapt to your workflows, not the other way around.
Seamless Integrations
No patchwork. Just clean, real-time sync across all systems.
Hospitality-First Design
Built specifically for the needs of hoteliers and operators, with features shaped by your feedback.
Expert Implementation & Support
U.S.-based teams provide personalized onboarding, training, and continuous support.
Our Story
Zucchetti North America officially launched in 2022, but its roots extend back over a decade. The company began as Vertical Booking around 2012, initially operated by founder Mark Lewis-Brown. Over time, the team grew and eventually merged with Lodgical Solution, a well-established property management software provider. For several years, these companies operated independently until they were consolidated under the Zucchetti North America umbrella. Later, the POS solution known commercially as Systopia (now TCPOS) was also integrated into the organization.
Today, Zucchetti North America unifies these brands—Vertical Booking, Lodgical Solution, TCPOS, and Simple Booking IBE—into one company delivering a full suite of hospitality technology solutions tailored for the North American market.
Leadership Team
Mark Lewis-Brown
President & CEO
Scott Schultz
Chief Financial Officer
Kevin Koehne
Chief Technology Officer
Estella Hale
VP of Commercial Strategy
Alison Cowan
VP of Sales
Kristi Noyes
VP of POS
Justin Borkovetz
Director of PMS Operations
Keith Westgaard
Director of CRS Operations
Global Backing, Local Expertise
As part of the Zucchetti Group, we’re supported by one of Europe’s largest and most respected software companies:
Part of a €1B+ global technology organization
Serving over 700,000 customers worldwide
US Local teams providing North American expertise and support
We bring the scale and security of a global leader, with the agility and attention of a regional partner.
Our Core Values
All-in-One Platform
PMS, CRS, POS, RMS, and IBE—all under one roof for a seamless experience.
Modular & Configurable
Our tools adapt to your workflows, not the other way around.
Seamless Integrations
No patchwork. Just clean, real-time sync across all systems.
Hospitality-First Design
Built specifically for the needs of hoteliers and operators, with features shaped by your feedback.
Expert Implementation & Support
U.S.-based teams provide personalized onboarding, training, and continuous support.
